S&C Pop-Up Store
Individual Work for I-AM Istanbul Application
Concept Design, 3D Visualisation
A pop-up kiosk to be placed at the outdoor entrance area of the Kanyon shopping mall was expected to provide users an unique sensory experience.
For the S&C clothing brand, it was aimed to showcase the tactile quality of the silk.
The project consists of three stages: attract, exposure and purchase. The rainbow colored array of hanging silk strips form an attractive image, evoking curiosity by slightly hiding its core. Once the users enter the kiosk, they are exposed to the caressing sensory experience of the fabric. By playfully proceeding inside, the convinced user reaches the purchase area in which they can buy the exhibited brand products.